Increasing Brand Reach
Hello!
Happy Thursday to you and your loved ones! I hope you're having a great day and staying safe.
I've been thinking long and hard on how to expand my reach (without ads, at the moment). I'm pretty sure I've written about this in the past and way too lazy to go back and see what I wrote. Here are some new avenues though, below.
Pinterest: I've literally just signed up for Pinterest and integrated my shop with them. Now my catalog is shoppable and searchable on that platform, let's see how well it does. I've also started to provide my own social media content on there through Later.com.
Etsy: So far, two sales via Etsy. Again, it's a different platform and interesting to try out. Any money I've made on it has been now reinvested into listing (27 cents per post) new products on that platform.
IG Reels: I'm going to start doing more Instagram Reels, a new feature that is obviously a copy of tiktok. It looks like that video will be more prevalent, so I'll have to start thinking more about how to make video content for TikTok / IG / Pinterest.